Eric Ries

the-startup-way

About us

About Us (Header 4)

Kate-Atkinson

James-Baldwin

Marian-Keyes

haruki-murakami-320×320-1

Richard-Osman

Malorie Blackman

Lisa-Jewell

Charlie-Mackesy

Authors (Header 3)

Children&#039;s

Company

Discover

Fiction

Non-fiction

Penguin Classics

Penguin Shop (Header 5)

Useful links

Work with us

The Million Copy Bestseller Driving Entrepreneurs to Success

The Lean Startup

The Startup Way

Penguin Shop: 3 Clothbound Classics for £33

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention

How Entrepreneurial Management Transforms Culture and Drives Growth

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. 
 
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. 
 
Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. 
 
Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

Winner of the Business Book Awards 'Thought Leader' category 
 
------ 
 
Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries. 
 
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. 
 
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. 
 
Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. 
 
Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

Eric Ries (Author, Reader) Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

Format:

Buy the book from:

About Eric Ries

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter