The Million Copy Bestseller Driving Entrepreneurs to Success

The Lean Startup

THE INTERNATIONAL BESTSELLING SENSATION 
 
'The Lean Startup changes everything.' - Harvard Business Review 
 
---------- 
 
Most new businesses fail. But most of those failures are preventable. 
 
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. 
 
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. 
 
With over a million copies sold across the globe, now is your time to think Lean.

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles

Dan Heath, coauthor of Switch and Made to Stick

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book

The Lean Startup will change the way we think about entrepreneurship

Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation

Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape

I know of no better guide to improve the odds of a startup's success

Mitchell Kapor, Founder, Lotus Development Corp

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business

The Lean Startup changes everything

You should think like a lean startup even if you're not a lean startup

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

THE INTERNATIONAL BESTSELLING SENSATION 
 
'The Lean Startup changes everything.' - Harvard Business Review 
 
---------- 
 
Most new businesses fail. But most of those failures are preventable. 
 
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. 
 
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. 
 
With over a million copies sold across the globe, now is your time to think Lean.

Eric Ries

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.

Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE

How Entrepreneurial Management Transforms Culture and Drives Growth

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. 
 
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. 
 
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Eric Ries

Praise for The Startup Way

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

Books by Eric Ries

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