You Already Know

What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive interviews with top achievers – from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners – reveals that intuition, what they refer to as a ‘gut feeling’, plays the most pivotal role.

We all possess intuition, which is sparked by the interaction of external data with our personal experiences. This unique blend draws from both our conscious knowledge and the subconscious insights we didn't even realise we had. The result is a gut feeling that often manifests as a eureka moment or a spidey sense, shifting our perspective and driving us to act. In You Already Know, Laura Huang scientifically dissects the intuiting process and provides practical exercises to help you recognise, understand and enhance your intuition.

Drawing on Huang’s pioneering research on individual judgment and decision-making, as well as hundreds of illuminating interviews, You Already Know offers a highly practical model for leveraging your most powerful and underutilised resource, to make better decisions, take swift action and accomplish your most ambitious goals.