Jay Alderton

hard-stuff-easy-life

About us

About Us (Header 4)

Kate-Atkinson

James-Baldwin

Marian-Keyes

haruki-murakami-320×320-1

Richard-Osman

Malorie Blackman

Lisa-Jewell

Charlie-Mackesy

Authors (Header 3)

Children&#039;s

Company

Discover

Fiction

Non-fiction

Penguin Classics

Penguin Shop (Header 5)

Useful links

Work with us

Hard Stuff, Easy Life

Penguin Shop: 3 Clothbound Classics for £33

7 Mindset Principles for Success, Strength and Happiness

Combining life lessons with accessible advice, ex-British Army soldier and champion bodybuilder Jay Alderton reveals the seven mindset principles for overcoming obstacles, finding your inner strength, and achieving the fulfilling and abundant life that you truly deserve. 
 
Every transformation starts in our heads and this book will show you that the journey to a successful, strong, and happy life starts not in the gym or your job, but in the realm of your thoughts. Transform your outlook from “hard” to “hero” and enjoy the rewards of choosing a path filled with hard stuff that leads to an easy life.

IN A WORLD WHERE COMFORT AND CONVENIENCE OFTEN RULE, DISCOVER THE 7 MINDSET PRINCIPLES THAT ARE THE SECRET TO A FULFILLING LIFE 
 ---- 
EVERY TRANSFORMATION STARTS FROM THE NECK UP 
Are you tired of never getting what you want? 
 Is convenience preventing you from achieving your goals? 
Do you crave an easier, more meaningful life? 
 
An ex-military and a transformation coach, Jay Alderton reveals the game-changing truth: the secret to an easy life is conquering the hard stuff, and the hard stuff is all in your head. Because every great transformation starts from the neck up, all you need to do is learn how to crack the mindset code to make the hard stuff very easy. 
By breaking down the seven key mindset principles for success, strength and happiness, Hard Stuff, Easy Life will equip you with the tools to overcome any obstacle . . . 
1. Happiness Is an Inside Job2. Make Peace with Your Past3. Stay True to Yourself4. Get Over What Other People Think5. Focus on the Big Picture6. Embrace Obstacles7. Stay Present 
 One of the most valuable and frequently overlooked lessons of all is that about staying present in the moment. This is how you not only build a life you want, but live it to the fullest, too. 
Whether you're aiming to conquer personal goals, get rich and successful, or thrive in your personal life, this book is your compass and guide towards what can be your easy life of fulfilment, abundance, and jaw-dropping achievements. 
 It’s your new revolutionary guide that will transform your life, starting from the neck up. 
CRACK THE MINDSET CODE AND START LIVING YOUR BEST LIFE

EVERY TRANSFORMATION STARTS FROM THE NECK UP 
 
Are you tired of never getting what you want? Is convenience preventing you from achieving your goals? Do you crave an easier, more meaningful life? 
 
An ex-British Army soldier and coach, Jay Alderton reveals the game-changing truth: the secret to an easy life is conquering the hard stuff, and the hard stuff is all in your head. Because every great transformation starts from the neck up, all you need to do is learn how to crack the mindset code to make the hard stuff very easy. 
 
Whether you're aiming to conquer personal goals, get rich and successful, or thrive in your personal life, this book is your compass and guide towards what can be your easy life of fulfilment, abundance, and jaw-dropping achievements. It’s your new revolutionary guide that will transform your life, starting from the neck up. 
 
CRACK THE MINDSET CODE AND START LIVING YOUR BEST LIFE

Jay Alderton is a transformation coach, speaker and former British Army soldier, dedicated to improving the health, happiness, fitness and strength of as many individuals as possible. He is a Guinness World Record holder, celebrated for being the first person to achieve the equivalent height of Mount Everest through box jumping, completing 14,450 jumps in 22 hours and 38 minutes. Jay has shared stages with renowned experts like Shaa Wasmund and Gary Vaynerchuk, offering profound insights drawn from his experiences in the military, business and competitive arenas at both British and World levels. 
 
Instagram @jayalderton 
 TikTok @jayalderton 
 YouTube @jayaldertonofficial

Hard Stuff, Easy Life

7 Mindset Principles for Success, Strength and Happiness

Format:

Buy the book from:

About Jay Alderton

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter