William C. Taylor

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Simply Brilliant

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Simply Brilliant offers transformative messages for leaders in all walks of life. This book will challenge you to look at yourself, your work, and the world around you with fresh eyes and a more open mind.

Bill Taylor has done it again. This book is going to change your business forever-when you read it, you'll understand.

I love this book so much. Greatness (!) from real people (!) in the most un-Silicon Valley (!) markets and locations imaginable. Wow!

A fascinating look inside companies that are rewriting the rules of success. If you've ever wondered whether imagination beats knowledge and passion overcomes ambition, drop what you're doing and read this book.

Wharton professor and author of Originals and Give and Take

How Great Organizations Do Ordinary Things In Extraordinary Ways

Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. 
 
In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at nineteen organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. 
 
What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation. By embracing these practical and often counter-intuitive strategies, leaders in any industry will be well on their way to upending the status quo and finding opportunity where competitors didn't or couldn't look.

'This book is relevant, absorbing and practical. It cleverly lays out a blueprint for building companies in the 21st-century digital world using examples that are generations old. And yes, it's simply brilliant' - Management Today 
 
'There's no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too long' 
 
Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that inventing the future doesn't just mean designing mobile apps and developing virtual-reality headsets. 
 
In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at some of the unsung organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue, to a military insurance company that puts salespeople through simulated overseas deployment. 
 
The message is both simple and subversive: in a time of wrenching disruptions and exhilarating leaps, of unrelenting turmoil and unlimited promise, the future is open to everybody. Simply Brilliant illustrates how breakthrough creativity and breakaway performance can be summoned in all industries, if leaders dare to reimagine what's possible in their fields.

William C. Taylor is co-founder and founding editor of Fast Company and the bestselling author of Practically Radical and Mavericks at Work. He writes a popular blog for the Harvard Business Review and was a columnist for The New York Times and the Guardian.

Simply Brilliant

How Great Organizations Do Ordinary Things In Extraordinary Ways

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