A Little Story About a Powerful Business Idea

The Go-Giver

NOW WITH A FOREWORD BY ARIANNA HUFFINGTON 
 
'This terrific book wonderfully illuminates the principles of contribution, abundance, service and success' Stephen Covey, bestselling author of The 7 Habits of Highly Effective People 
 
'Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did' Seth Godin, bestselling author of This is Marketing 
 
Nearly a decade since its original publication, the term 'go-giver' has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfilment and greater success in business, in their personal lives and in their communities. 
 
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The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. 
 
One day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of successful 'go-givers' who teach him how to open himself up to the power of giving. 
 
Joe learns that changing his focus from getting to giving - putting others' interests first and continually adding value to their lives - ultimately leads to unexpected results. 
 
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The Go-Giver is a classic bestseller that brings to life the old proverb 'Give and you shall receive'.

Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did

These five simple principles will help you achieve your goals and fulfil your dreams!

This terrific book wonderfully illuminates the principles of contribution, abundance, service and success

Stephen Covey, bestselling author of The 7 Habits of Highly Effective People

Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you

David Bach, author of The Automatic Millionaire

The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager

Pat Williams, author of Souls of Steel, and senior vice president, Orlando Magic

The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately

Darren Richardson, author of Science of Mind

A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit

Lois P. Frankel, PhD, author of See Jane Lead and Nice Girls Don't Get the Corner Office

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. 
 
One day, desparate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by many devotees sinply as the Chairman. Over the next week, Pindar introduces Joe to a series of successful 'go-givers' who teach him how to open himself up to the power of giving.

A Little Story About What Matters Most In Business

It's Not About You

It really isn't about you. It's about your team, your customers, your community, and your legacy. Share this book with those you care about

Seth Godin, New York Times bestselling author of Linchpin

A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company

Darren Hardy, publisher, Success magazine

This book captures the essence of life and leadership

John C Maxwell, New York Times bestselling author of The 21 Irrefutable Laws of Leadership

Bob Burg and John David Mann are the co-authors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years. Visit thegogiver.com.

'A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company' Darren Hardy, publisher, Success magazine 
 
Ben is a young manager who has been charged with persuading 500 employees to agree to a merger. Facing an impossible battle, he seeks the advice of an old friend, who introduces him to eccentric Aunt Elle. 
 
In the week leading up to the crucial employee vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with the company's top executives, coming back with a new leadership lesson each time. Ben finally learns the critical principle so many people in power fail to grasp: it's not about me, it's about you. 
 
Written with a light touch and filled with practical advice, this book will resonate with all who aspire to influential leadership.

Go-Givers Sell More

Use the approach in this book and you will not only sell more, you will also lead a rich and joyous life. It works!

Spencer Johnson, author of Who Moved My Cheese?

Bob Burg is a popular public speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals. 
John David Mann has been writing about business and leadership for more than twenty years; he is also co-author of The Secret Language of Money.

The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges. 
The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. 
Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling. 
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. 
It's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically. 
Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

Bob Burg

John David Mann

A Little Story About What Matters Most in Business

Ben is an ambitious young executive charged with persuading 500 employee shareholders to agree to a merger that will save their company. But despite his best efforts, he can't convince anyone to buy in to the deal. 
 
During his week at the company, Ben realizes that his aggressive style is actually making it harder to reach his goals. 
 
Will Ben find a way to sway the shareholders before the climactic vote? The answer may surprise you, as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.

Bob Burg

The Go-Giver Leader

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