Alan Siegel

Irene Etzkorn

Displays a lot of common sense...a straightforward brief on simplicity.

Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. 
 
For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. 
 
 Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today. 
 
 These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

Simple

About us

About Us (Header 4)

Kate-Atkinson

James-Baldwin

Marian-Keyes

haruki-murakami-320×320-1

Richard-Osman

Malorie Blackman

Lisa-Jewell

Charlie-Mackesy

Authors (Header 3)

Children&#039;s

Company

Discover

Fiction

Non-fiction

Penguin Classics

Penguin Shop (Header 5)

Useful links

Work with us

prhuk-authors

Penguin Shop: 3 Clothbound Classics for £33

Alan Siegel

Praise for Simple

Displays a lot of common sense...a straightforward brief on simplicity.

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter