Cover Design Award

Celebrate 90 years of iconic design

Create a new design system for paperback books, encapsulating the spirit of Penguin’s founding design principles

All aspiring designers and illustrators in the UK and Ireland are encouraged to enter the Penguin Cover Design Award, regardless of higher education status.

We’re looking for UK and Irish-based designers and illustrators who haven’t yet had significant experience in a paid creative role – that includes anyone aged 18 or over who is yet to break into the creative industry, students from all subjects and recent graduates.

By significant experience, we mean one year or more (cumulatively) in an in-house or freelancer-paid role, as a creative.

See the eligibility below and the terms and conditions for full details of entry requirements.

Am I eligible to enter the Penguin Cover Design Award?
UK or Ireland residency

To enter the Penguin Cover Design Award, you must be a resident of the UK or Ireland, or have permission to be living in the UK or Ireland* during the Awards timeline (December 2024 – May 2025).

*You are not eligible to enter the awards if you are a Resident of the EU or another country and not currently living, working or studying in Ireland or the UK.

Education status

You do not need to be in education to be able to enter, but we continue to welcome students.  

Employment status

Entrants must not have had significant experience in a paid creative role.

By significant experience, we mean that entrants must not:

  • have cumulatively worked for one year or more in a paid creative role*
  • be currently employed in a one-year or permanent contract, in a paid creative role**

*The one year’s experience counts as either continuous or accumulated over a longer period of time. For example, four paid placements of three months each, over the course of two years would make you unable to enter, as that would be one year’s worth of paid experience in total.

If you have worked as a freelancer, this means you must not have made the majority of your income from a creative role for the equivalent of one year or more.

** A creative role is defined as a position where the entrant is employed in any type of creative role such as: illustrator, art director, graphic designer, etc. This includes paid placements. Entrants may still enter if they work (or have worked) for a creative company in a non-creative role.

Minimum age

Entrants must be aged 18 or over by 1 May 2025

How is the shortlist selected?

The Penguin Random House Art Directors look through all the submitted designs and together decide which will proceed to the shortlist. At that point they do not have sight of the entrant’s name or any of the details submitted on the entry form, just the design.

Can I work with an illustrator or a photographer?

Yes, but we can only award one prize to the named entrant. Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third-party images used.

I'm not sure how to set up a template, can you help?

Take a look at the template jargon buster page. 

Are there any restrictions to the fonts I can use in my design?

You can use any font that you wish in your design.

The normal copyright rules around font usage apply to your work and it’s your sole responsibility to ensure that you have the correct permissions to use them in your design.

I don’t have the fonts that are specified on the templates, can I use an alternative font that is closely matched?

Yes, you can use an alternative font as long as you have the correct permissions to use it.

Can I enter more than one submission?

You can enter a maximum of one entry (three designs).

Can I share my design on social media?

We love seeing your interpretations of the Cover Design Award briefs on social media – spread the word about your work! If you choose to share your designs, please include: #PRHDesignAward hashtag and tag @PenguinUKBooks / Penguin Random House UK.

How do I find out about job opportunities at Penguin Random House?
Still have questions?

Email us at mail@penguinrandomhousedesignaward.co.uk 

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