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Who Cares Wins

Who Cares Wins

Reasons For Optimism in Our Changing World

Summary

Brought to you by Penguin.

Optimism demands action. Optimism is an active choice. Optimism is not naïve and it is not impossible.


We are living in an age of turmoil, destruction and uncertainty. Global warming has reached terrifying heights of severity, human expansion has caused the extinction of countless species, and Neoliberalism has led to a destructive divide in wealth and a polarisation of mainstream politics. But, there is a constructive way to meet this challenge, there is a reason to keep on fighting and there are plenty of reasons for optimism.

Lily Cole has met with some of the millions of people around the world who are working on solutions to our biggest challenges and committed to creating a more sustainable and peaceful future for humanity. Exploring issues from fast fashion to fast food and renewable energy to gender equality, and featuring interviews with Sir David Attenborough, Sir Paul McCartney, Elon Musk and Extinction Rebellion co-founder Professor Gail Bradbrook, Reasons for Optimism is a beacon of hope in dark times.

This book is a rousing call to action that will leave you feeling hopeful that we can make a difference. We are the ancestors of our future: a generation who will either be celebrated for their activism or blamed for its apathy. It is for us to choose optimism, to make a change and to show what is possible.

© Lily Cole 2020 (P) Penguin Audio 2020

Reviews

  • Too bad we can't clear up the environment as fast as Lily Cole can. She explains why we're in this mess and what we can do about it brilliantly
    Ruby Wax, author of How to Be Human

About the author

Lily Cole

Lily Cole is an environmental activist, model, actress and filmmaker. She holds an MA in history of art from the University of Cambridge, was an affiliate at The Berkman Klein Center for Internet & Society at Harvard University, and was awarded an honorary Doctor of Letters by the University of Glasgow, for her contribution to humanitarian and environmental causes through social businesses. Lily has spoken at Davos, Google's Zeitgeist conference and Wired. She regularly writes for media including the Guardian, Huffington Post, Vogue and Financial Times. Lily has directed multiple short documentaries. Lily was the Brontë Parsonage Museum's creative partner for 2018, for whom she made her first fiction film.
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