Simon Sinek

David Mead

Peter Docker

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From the bestselling author of Start With Why

The Infinite Game

Why Some Teams Pull Together and Others Don't

Leaders Eat Last

A Little Book of Inspiration

Together is Better

How Great Leaders Inspire Everyone to Take Action

Start With Why

Find Your Why

It's here! Browse the 2024 Penguin Christmas gift guide

A Practical Guide for Discovering Purpose for You and Your Team

Start With Why has led millions of readers to rethink everything they do, in their personal lives, their careers and their organisations. 
 
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek's powerful insights so that you can find more inspiration at work and in turn inspire those around you. 
 
This hands-on, step-by-step guide will help you to find your WHY. With detailed exercises, illustrations and action steps for every stage of the process, Find Your Why can help you address many important concerns including: 
 
-What if my WHY sounds like my competitors? 
-Can I have more than one WHY? 
-If my work doesn't match my WHY, what should I do? 
-What if my team can't agree on our WHY? 
 
Whether you've just started your first job, are leading a team or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfilment, both for you and your colleagues.

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time on TED.com, with more than 35 million views.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. 
 
Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. 
 
With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why. 
 
This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? 
 
Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

Find Your Why

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Simon Sinek

David Mead

Peter Docker

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