Simon Sinek

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From the bestselling author of Start With Why

The Infinite Game

A Practical Guide for Discovering Purpose for You and Your Team

Find Your Why

Why Some Teams Pull Together and Others Don't

Leaders Eat Last

A Little Book of Inspiration

Together is Better

Start With Why

This book is so impactful, I consider it required reading

Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead

A powerful and penetrating exploration of what separates great companies and great leaders from the rest

Polly LaBarre, co-author of Mavericks at Work

Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life

Sir Richard Branson, founder of the Virgin Group

One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day.

Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcast

How Great Leaders Inspire Everyone to Take Action

Brought to you by Penguin. 
 
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? 
 
Because in business it doesn't matter what you do, it matters why you do it. 
 
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY. 
 
This book is for anyone who wants to inspire others, or to be inspired. 
 
Based on the most-watched TED Talk of all time. 
 
'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes 
 
'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within 
 
© Simon Sinek 2011 (P) Penguin Audio 2021

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start with Why is the third most popular video of all time on TED.com, with more than 33 million views.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. 
 
Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. 
 
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? 
 
In business, it doesn't matter what you do, it matters WHY you do it. 
 
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. 
 
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? 
 
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Start With Why

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Simon Sinek

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