Editions

No Filter

No Filter

  • The Inside Story of Instagram – Winner of the FT Business Book of the Year Award

RELEASED 11/02/2021

WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times

The inside story of the how Instagram took over the world.

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
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One of the best books of the year according to:

The Times
Fortune
Financial Times
Inc.
Economist
Newsweek

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'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk

'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times

'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post

Reviews

  • Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of "Instagram influencers".

    THE TIMES

  • A brilliant exploration of the highs and lows of human nature . . . Vivid reporting and electric story-telling.

    Ashlee Vance, author of ELON MUSK: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future

  • Frier landed interviews with Instagram's founders, executives, and competitors to chronicle the company's meteoric growth.

    BUSINESS BOOKS YOU NEED TO READ IN 2020, INC

  • A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication.

    Nick Bilton, author of HATCHING TWITTER: A True Story of Money, Power, Friendship and Betrayal

  • Riveting and wonderfully reported . . . Will ignite a conversation about the often unconscious role we play in increasing Instagram's formidable, maybe even terrifying, reach.

    Bethany McLean, co-author of THE SMARTEST GUYS IN THE ROOM: The Amazing Rise and Scandalous Fall of Enron

  • Deeply sourced . . . A compelling tale of jealousy.

    FINANCIAL TIMES

  • How Instagram defied the odds to become one of the most culturally defining apps of the decade . . . Unprecedented exclusive access.

    SILICON VALLEY’S MOST ANTICIPATED BOOKS OF 2020, Forbes

  • A deep-dive into the social media platform we all love.

    BOOKS YOU ABSOLUTELY NEED TO ADD TO YOUR READING LIST IN 2020, Cosmopolitan

  • No Filter manages to be clear-eyed and objective, without sensationalizing or oversimplifying . . . We need a book like this . . . I spend hours staring at the screen, and now I have a better sense of who's staring back.

    NEW YORK TIMES

  • Fascinating . . . Instagram's social impact makes it more than just another story of Silicon Valley business success.

    REUTERS

About the Author

Sarah Frier

Sarah Frier reports on social media companies for Bloomberg News from San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book. @sarahfrier

Sarah Frier

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Features

No Filter wins Business Book of the Year

Sarah Frier's examination of Instagram was declared 'a compelling saga' by the judges of the FT/McKinsey book prize.

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