Why You Are What You Think

Mind Wide Open

From the author of Emergence and The Ghost Map, Steven Johnson's Mind Wide Open: Why You Are What You Think takes us on a journey to the frontiers of brain science and reveals exactly how we're hardwired to think and feel. 
 
'You are part reptile, part mammal, part primate. You are a dopamine fiend. You are a walking assembly of patterns and waves, clusters of neurons firing in sync with one another...' 
 
Experimenting with the latest technology, Stephen Johnson discovers (among other things) that everything we do - from falling in love to forming a sentence - is caused by neurons firing and chemicals swirling around our heads; that there are gadgets which can enable us to control our own brainwaves; that everyone's mind, like their fingerprint, is unique; and this can help us understand our own mental foibles - and see ourselves in a totally new way. 
 
'As Steven Johnson explores his inner world . . . we have a new sense of what it means to be human' The New York Times 
 
'Refreshingly personal . . . endlessly fascinating' Guardian 
 
'Steven Johnson has an eye for the most interesting new ideas in this exploding field, and he explains them with insight and gusto' Stephen Pinker 
 
Steven Johnson is the author of the acclaimed books Everything Bad is Good for You, The Ghost Map, Where Good Ideas Come From, Emergence and Interface Culture. His writing appeared in the Guardian, the New Yorker, Nation and Harper's, as well as the op-ed pages of The New York Times and the Wall Street Journal. He is a Distinguished Writer In Residence at NYU's School Of Journalism, and a Contributing Editor to Wired.

Steven Johnson is the US bestselling author of Where Good Ideas Come From, Future Perfect, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You. He is the founder of a variety of influential websites and has written for Time, Wired, The New York Times and The Wall Street Journal.

The Case For Progress In A Networked Age

Future Perfect

What connects the "miracle on the Hudson" to the planning of the French railway system, or the mysterious outbreak of strange smells in downtown Manhattan to the invention of the Internet? With his characteristic flair for multidisciplinary storytelling, Steven Johnson shows in Future Perfect that what lies behind these and many other fascinating human stories is the concept of networked thinking. 
 
Exploring a new vision of progress, Johnson argues that networked thinking holds the key to an incredible range of human achievements, and can transform everything from local government to drug research to arts funding and education. Future Perfect paints a compelling portrait of a new model of political change that is already on the rise, and shows that despite Western political systems hopelessly gridlocked by old ideas, change for the better can happen, and that new solutions are on the horizon. 
 
'If you're a pessimist-and chances are you are-you should read Future Perfect. In fact, read it even if you're an optimist, because Mr. Johnson's book will give you lots of material to brighten the outlook of your gloomy friends...it envisions a new political movement' Wall Street Journal 
 
'An informative, tech-savvy and provocative vision of a new and more democratic public philosophy. A breath of fresh air a breath of fresh air in an age of gridlock, cynicism and disillusionment' San Francisco Chronicle 
 
'A buoyant and hopeful book ... Future Perfect reminds us we already have the treatment. We just need to use it' Boston Globe 
 
Steven Johnson is the US bestselling author of Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You, and is the editor of the anthology The Innovator's Cookbook. He is the founder of a variety of influential websites - most recently, outside.in - and writes for Time, Wired, The New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.

If you're a pessimist-and chances are you are-you should read Future Perfect. In fact, read it even if you're an optimist, because Mr. Johnson's book will give you lots of material to brighten the outlook of your gloomy friends...it envisions a new political movement

An informative, tech-savvy and provocative vision of a new and more democratic public philosophy. A breath of fresh air a breath of fresh air in an age of gridlock, cynicism and disillusionment

A buoyant and hopeful book ... Future Perfect reminds us we already have the treatment. We just need to use it

Steven Johnson is the US bestselling author of Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You, and is the editor of the anthology The Innovator's Cookbook. He is the founder of a variety of influential websites - most recently, outside.in - and writes for Time, Wired, The New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.

What connects the "miracle on the Hudson" to the planning of the French railway system, or the mysterious outbreak of strange smells in downtown Manhattan to the invention of the Internet? With his characteristic flair for multidisciplinary storytelling, Steven Johnson shows in Future Perfect that what lies behind these and many other fascinating human stories is the concept of networked thinking. 
 
Exploring a new vision of progress, Johnson argues that networked thinking holds the key to an incredible range of human achievements, and can transform everything from local government to drug research to arts funding and education. Future Perfect paints a compelling portrait of a new model of political change that is already on the rise, and shows that despite Western political systems hopelessly gridlocked by old ideas, change for the better can happen, and that new solutions are on the horizon.

The Seven Patterns of Innovation

Where Good Ideas Come From

From the author of Emergence and The Ghost Map, Steven Johnson's Where Good Ideas Come From: The Seven Patterns of Innovation identifies key principles that are the driving force of creativity. 
 
 Learn how: 
 
A slow hunch can be much more valuable than a Eureka moment 
The connected 'hive mind' is smarter than the lone thinker 
Where you think matters just as much as what you're thinking 
The best ideas come from building on the ideas and inventions of others 
 
 From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognising where and how patterns of creativity occur, we can all discover the secrets of inspiration. 
 
 'Inspirational' - Independent 
 
 'Exhilarating ... An entirely new way of looking at almost everything' - Guardian 
 
 'A huge diversity of bright ideas' - Financial Times 
 
 'Johnson finds new and original things to say about the nature of innovation, and the different forms it can take' - Economist, Books of the Year 
 
 'An enthralling work full of counter-intuitive insights' - Daily Mail 
 
 Steven Johnson is the author of the acclaimed books Everything Bad is Good for You, Mind Wide Open, Emergence and Interface Culture. His writing appeared in the Guardian, the New Yorker, Nation and Harper's, as well as the op-ed pages of The New York Times and the Wall Street Journal. He is a Distinguished Writer In Residence at NYU's School Of Journalism, and a Contributing Editor to Wired.

Stimulating and insightful ...  a huge diversity of bright ideas

Johnson develops his provocative thesis in a book that is lucid and ... brilliant.

[An] exhilarating, idea-thirsty book ... full of intriguing facts.

Steven Johnson is the author of the US bestsellers The Invention of Air, The Ghost Map, Everything Bad Is Good For You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites - currently, outside.in - and is a contributing editor to Wired.

Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration. 
 
He identifies the seven key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.

The Natural History of Innovation

Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration. 
 
Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media. Why have cities historically been such hubs of innovation? What do the printing press and Apple have in common? And what does this have to do with the creation and evolution of life itself? Johnson presents the answers to these questions and more in his infectious, culturally omnivoracious style, using examples from thinkers in a range of disciplines - from Charles Darwin to Tim Berners-Lee - to provide the complete, exciting, and encouraging story of inspiration. 
 
He identifies the five key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.

A Street, an Epidemic and the Hidden Power of Urban Networks.

The Ghost Map

Strong and steady paperback market: Everything Bad is Good for You and Emergence have both sold 15000 copies

From the bestselling author of Everything Bad is Good For You, Steven Johnson's The Ghost Map vividly recreates Victorian London to show how huge populations live together, how cities can kill - and how they can save us. 
 
 Steven Johnson is one of today's most exciting writers about popular culture, urban living and new technology. In The Ghost Map he tells the story of the terrifying cholera epidemic that engulfed London in 1854, and the two unlikely heroes - anesthetist Doctor John Snow and affable clergyman Reverend Henry Whitehead - who defeated the disease through a combination of local knowledge, scientific research and map-making. 
 
 In telling their extraordinary story, Steven Johnson also explores a whole world of ideas and connections, from urban terror to microbes, ecosystems to the Great Stink, cultural phenomena to street life. 
 
 'A wonderful book' &amp;nbsp;&amp;nbsp;Mail on Sunday 
 
 'A thumping page-turner' &amp;nbsp;&amp;nbsp;Daily Telegraph 
 
 'Enthralling ... vivid and gripping' &amp;nbsp;&amp;nbsp;New Statesman 
 
 'Exhilarating' &amp;nbsp;&amp;nbsp;Spectator 
 
 'It is a rattling scientific mystery, but in the hands of Steven Johnson it becomes something much richer ... a vast, interconnected picture about urban and bacterial life ... it is difficult to do justice to the exuberance of Johnson's ideas' &amp;nbsp;&amp;nbsp;Scotland on Sunday 
 
 Steven Johnson is the author of the acclaimed books Everything Bad is Good for You, Mind Wide Open, Where Good Ideas Come From, Emergence and Interface Culture. His writing appeared in the Guardian, the New Yorker, Nation and Harper's, as well as the op-ed pages of The New York Times and the Wall Street Journal. He is a Distinguished Writer In Residence at NYU's School Of Journalism, and a Contributing Editor to Wired.

Steven Johnson is the author of the acclaimed books Everything Bad is Good for You (described as a 'must read' by Mark Thompson, head of the BBC), Mind Wide Open, Emergence and Interface Culture. His writing appeared in the Guardian, the New Yorker, Nation and Harper's, as well as the op-ed pages of The New York Times and the Wall Street Journal. He is a Distinguished Writer In Residence at NYU's School Of Journalism, and a Contributing Editor to Wired. He is also the co-creator of several influential web sites: FEED, Plastic, and Outside.in. He has degrees in Semiotics and English Literature from Brown and Columbia Universities. He lives in Brooklyn with his wife and three sons. 
 
Steven Johnson hosts a web log at 
 
www.stevenberlinjohnson.com

In Ghost Map Steven Johnson tells the story of the terrifying cholera epidemic that engulfed London in 1854, and the two unlikely heroes &ndash; anaesthetist Doctor John Snow and affable clergyman Reverend Henry Whitehead &ndash; who defeated the disease through a combination of local knowledge, scientific research and map-making. 
 
In telling their extraordinary story, Johnson also explores a whole world of ideas and connections, from urban terror to microbes, ecosystems to the Great Stink, cultural phenomena to street life. Re-creating a London full of dirt, dust heaps, slaughterhouses and scavengers, Ghost Map is about how huge populations live together, how cities can kill &ndash; and how they can save us.

How Popular Culture is Making Us Smarter

Everything Bad is Good for You

Watching Big Brother is actually good for us

We're constantly being told that popular culture is just mindless entertainment - but, as Steven Johnson shows in Everything Bad is Good for You, it's actually making us more intelligent. 
 
 Steven Johnson puts forward a radical alternative to the endless complaints about reality TV, throwaway movies and violent video games. He shows that mass culture - The Simpsons, Desperate Housewives, The Apprentice, The Sopranos, Grand Theft Auto - is actually more sophisticated and challenging than ever before. 
 
 When we focus on what our minds have to do to process its complex, multilayered messages, it becomes clear that it's not dumbing us down - but smartening us up. 
 
 'As witty as Seinfeld and as wise as ER' &amp;nbsp;&amp;nbsp;New Statesman 
 
 'Wonderfully entertaining' &amp;nbsp;&amp;nbsp;Malcolm Gladwell 
 
 'A vital, lucid exploration of the contemporary mediascape' &amp;nbsp;&amp;nbsp;Time Out 
 
 'A guru for Generation Xbox' &amp;nbsp;&amp;nbsp;Financial Times 
 
 'A must-read' &amp;nbsp;&amp;nbsp;Mark Thompson, former Director-General of the BBC 
 
 Steven Johnson is the bestselling author of Mind Wide Open, Where Good Ideas Come From, and Emergence: The Connected Lives Of Ants, Brains, Cities and Software, named as one of the best books of 2001 by Esquire, The Village Voice, Amazon.com, and Discover Magazine, and a finalist for the Helen Bernstein Award for Excellence in Journalism.

Steven Johnson is the author of the US bestseller Mind Wide Open. His previous book, Emergence: The Connected Lives Of Ants, Brains, Cities, and Software, was named as one of the best books of 2001 by Esquire, The Village Voice, Amazon.com, and Discover Magazine. It was named as a finalist for the Helen Bernstein Award for Excellence in Journalism. He is also the author of the 1997 book, Interface Culture. 
 
Johnson's writing has appeared in The New Yorker, The Nation, Harper's, and the Guardian, as well as on the op-ed pages of The New York Times and The Wall Street Journal. He writes the monthly 'Emerging Technology' column for Discover magazine, and is a Contributing Editor to Wired. The co-founder of the award-winning web sites FEED and Plastic.com, Johnson teaches at New York University's Interactive Telecommunications Program, and has degrees in Semiotics and English Literature from Brown and Columbia Universities. 
 
Steven Johnson also hosts a web log at www.stevenberlinjohnson.com.

Tune in, turn on and get smarter ... 
 
The Simpsons, Desperate Housewives, The Apprentice, The Sopranos, Grand Theft Auto: We're constantly being told that popular culture is just mindless entertainment. But, as Steven Johnson shows, it's actually making us more intelligent. 
 
Here he puts forward a radical alternative to the endless complaints about reality TV, throwaway movies and violent video games. He shows that mass culture is actually more sophisticated and challenging than ever before. When we focus on what our minds have to do to process its complex, multilayered messages, it becomes clear that it's not dumbing us down - but smartening us up.

Steven Johnson

How We Got to Now

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