A Good African Story
How a Small Company Built a Global Coffee BrandSelect a format:
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Summary
Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption.
In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.
This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.
In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.
This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.
Reviews
Andrew Rugasira is a break-through African. His story of how he gathered the coffee beans of small growers in western Uganda and turned them into a major brand, sold in supermarkets across the world, is utterly inspiring
Jon Snow